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Mark Becker Recognized as a 2024 Wisconsin Titan 100

Each year, the Wisconsin Titan 100 program recognizes the state’s most accomplished business leaders in their industry. Geneva10 President/CEO Mark Becker is the honored recipient of a 2024 Wisconsin Titan 100 award.  Titan 100 recipients embody the diversity of...

Is “De-D2C” the Hot New Trend?

The whole framework of the direct-to-consumer (D2C) business model is selling products and services directly to customers without the use of intermediaries such as retailers or wholesalers. It’s spelled out for you right in the name! But many companies are beginning...

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