Unless you’ve been stranded on a desert island the past year, you’ve probably heard about the advances in artificial intelligence — particularly ChatGPT, a natural language processing tool created by San Francisco-based research lab Open AI last November. If you’re wondering how AI will impact eCommerce, well — it already is. 


The impressive capabilities ChatGPT has demonstrated in the short time since its release have resulted in it becoming the fastest-growing consumer application in history, reaching 100 million users in its first two months. Its tools can help many businesses, including those in the logistics and fulfillment sectors, streamline operations and carve out a path for success.

How AI Impacts eCommerce & Logistics

In many ways, the eCommerce industry is ideally suited for AI. Its tools are already transforming the way online retailers conduct business, spurred by learning technologies and algorithms that generate data to help eCommerce providers create a personalized shopping experience for customers, complete with recommended products and targeted promotions.


AI is also being used to improve logistics and supply chain management — the very foundations of third-party logistics providers like Geneva10. Data analysis provides detailed information on everything from inventory levels and customer demand to optimized shipping routes. With natural language processing that offers human-like responses to user-generated prompts, it can even double as a chatbot, assisting customers with simple queries. Many might never realize they weren’t conversing with an actual person. 


There is much talk about how AI will be a business disruptor, and this isn’t mere hyperbole. If what we’ve seen so far is any indication, the hype is real.

Incorporating AI Into Geneva10’s Workflow

Over the past couple of months, Geneva10 has been using AI tools, including ChatGPT, to help with everything from creating marketing content to forecasting. Here are some of the specific ways in which we are utilizing it in our daily operations.


  • Personalization. Geneva10 has put a lot of resources into helping our manufacturers personalize the products they sell, as well as their online store experience.  
  • Targeted Promotions. The Geneva10 marketing team continues to refine its target audience as we launch our new marketing campaign.
  • Improved Logistics. The Geneva10 Tech team added Replenishment into its Warehouse Management System. This feature analyzes a customer’s top-selling items and stows them for optimized pick patterns.
  • Customer Service. The Geneva10 account management team has been working with Hubspot as a tool to help manage communications with customers, which will include smart responses and quicker access to the right person.


Though still in its infancy, it’s clear that AI tools will continue to have a positive impact on many industries, including eCommerce, logistics, and fulfillment. The truth is, we’ve barely begun to tap into its potential. The future looks promising, and Geneva10 will continue to explore AI’s many uses…as long as they result in a better customer experience.